Bitter substances found in bitter foods make hormonal and immunological changes. The hunger for sweets and energy and metabolic disorders we see today are enormously influenced by bitter substances.

Have you ever noticed why your sugar cravings don't go away? And how bothered you get if you don't get your sugar fix? The hunger for sweets doesn't only occur when you've been sitting at the computer for long amounts of time or when you are bored. It occurs because it's a hormonal imbalance and if not corrected, you'll constantly crave sugar. Here's how to change that.

Start eating bitter foods. While this sounds doable, a lot of bitter compounds are close to non-existent due to them being cultivated out of our foods. You could include more dandelion leaves, radishes, angelica root, and green lettuce in your diet. I found that most of our customers don't have time or it was simply too challenging to sit there and eat an entire bowl of salad with dandelion leaves in them especially if what they were eating was bitter.

So here's a solution, a bitter preparation. Bitters are not only for cocktails, you can get a bitter preparation made of bitter compounds. We manufacture one the best selling bitters on the market, its called Swedish Bitter. Swedish Bitter is a herbal preparation that promotes digestion. The stimulation of the bitter receptors creates immunological hormonal cascades. This is what the latest research has shown and this is where the latest research meets the traditional Chinese medicine, which has always described it this way. Bitter substances, for example, has traditionally been used to detoxify the liver in cases of fatigue and also has an effect on the heart meridian in Chinese medicine. These bitter substances are increasingly absent from our food today, although they would ideally support detoxification.

The best known effect of bitter compounds is the influence on digestion. According to the latest findings, there are not only taste receptors on the tongue but also in the intestine and here bitter substances stimulate the hormone and immune system including assisting the body's process to create digestive enzymes. However, bitter substances have an influence on the whole body far beyond the digestive tract. Positive effects are also known on the nervous system, the cardiovascular system and the balance of acid in the body.